Design Experience Director, Accenture Song

San San Yap

San San leads Accenture Song’s Experience Design practice in Southeast Asia, assisting organisations in designing experiences that consumers enjoy and improving the way people perceive services.

With several creative awards under her belt, she works with businesses to uncover insights and develop tailored strategies to address business challenges and develop future services.

Her diverse experience with global brands includes healthcare, logistics, food, travel, financial services, consumer services, and oil and gas industries. Drawing on her background in psychology and design, as well as with over 20 years in advertising, marketing, service design, experience design, branding, digital strategy, digital transformation, research, and agile delivery, she creates seamless and efficient experiences for consumers.