President, Society of Interior Design, Singapore (SIDS)

Tung Ching Yew

 Tung is the Founder and Managing Director of SODA® (Spirit Of Design Analogy Pte Ltd), an international award winning spatial design firm with more than 350 completed projects in 8 countries. SODA is named as one of the Top 50 Finalist in Design Distinction Awards 2020 by IFI (International Federation of Interior Architects / Designers) and has won multiple design awards worldwide. 

Tung has more than 25 years of industrial experience in Design Consultancy and Project Management. His unique design methodologies has transformed corporate businesses to stay relevant in current and future markets. The proven track records includes international MNCs, government agencies and local SMEs, such as; Infineon Technologies, RHB Bank, BP De Silva Group, Ogawa International, Changi Airport Group, Singapore Totalisator Board (Tote Board), Starhub, SK Jewellery Group, etc. In addition, Tung has been contributing to design education for more than 15 years as an adjunct lecturer for Diploma and Degree programmes with local design institutions and polytechnics. 

In July 2022, Tung was elected as President for Society of Interior Designers Singapore (SIDS), a non-profit organization that is committed to elevate the standards of Interior Design practice in Singapore. He is also the Chairman of Singapore Interior Design Awards 2020 and 2021 which has garnered international recognition under his leadership.