Chief Experience Officer (CXO), CX & Design

Chooake Wongwattanasilpa

Chooake is currently the Chief Experience Officer at Bank
of Singapore. He leads the Client Experience (CX) and
Design team and is responsible for creating a better
Private Banking experience by integrating CX and
Employee Experience (EX) at the centre of our key client
journeys. CX and EX have become the driving force for
any businesses who aspire to create a unique, sustainable
competitive advantage.

Chooake has 20+ years of design experience in institutions
such as DBS Bank, where he was the first Chief Design
Officer who led the Group Design in elevating the overall
banking experience. Prior to that, he led PayPal’s Design
team in APAC and was in charge of expanding payments
for the Asia-Pacific market and also led the Global PayPal
Checkout at their Headquarter. He also worked for
Motorola, where he led the multimedia application team
that designed the early iTunes App; as well as Morningstar,
where he created digital equity reports and early stage of
financial applications.

His work experience spanned across locations different
markets such as US, Japan and Singapore. In addition to
driving the CX strategy across both digital and physical
touchpoints, he also shaped employee experience to
further enhance external customer experience.

Chooake holds a Master of Fine Art, Visual Communication
from the School of the Art Institute of Chicago.