OCBC Premier Banking and Premier Private Client Web Pages
Designer: OCBC Experience Design Team (Torsten Stracke)
Client: OCBC Bank
Category: Digital Solution
Due to their clients‘ strong preference for relationship managers, OCBC Bank’s Premier Banking website was redesigned to give a bird’s eye view of privileges and products on offer. This suggests a more tailored and personal connection with discerning clients, an approach also applied to its Premier Private Client programme.