Rado True Square Undigital

Designer: Rado Watch Co. Ltd.

Category: Product

Project country: Switzerland

Project website: https://www.rado.com/collections/true-square/true-square-designer/R27075152

Japanese design duo YOY married two design icons, both regarded as the epitome of futuristic design in the 1980s, into this update of one of Rado’s most famous watches. By setting the angular bars of the digital display with the square Rado ceramic, they merged the classic seven-segment display of a digital watch with the analogue time display with hands.

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