Re-Route Festival

Re-Route: Little India is a creative investigation of a place, commissioned by the Singapore Tourism Board. Re-Route seeks to refocus visitors’ attention from areas frequented by tourists to areas that are functional cores to the on-site Indian community, which has been identified through mapping studies to be disassociated from the popular tourism traffic. Re-Route festival’s strategies were focused on getting people to move, exposing them to the rich socio-cultural value on site.