Wonderscape @ Funan
Designer: The Afternaut Group
Client: Spa Esprit Group
Category: Interior Design
Project country: Singapore
Project website: https://theafternaut.com/case_studies/spa-esprit-branding-design/
When you have multiple concepts under one brand, how can you prevent them from competing against each other? Wonderscape @ Funan seamlessly amalgamates three brands, crafting an overarching visual narrative of a whimsical dreamscape consisting of smaller zones customers can explore. Each brand is re-imagined as a smaller story, coming together to create synergy and facilitate customer flow through the visual narrative.